XA took Bravo’s hit series Top Chef on tour making stops in 22 U.S. cities. Fans could meet contestants from the series, get autographs, buy merchandise and taste dishes from the chefs in a sleek designed restaurant setting. Guests also participated in a host of quick fire challenges from the show.

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Top Chef : The Tour generated over 7,000 consumer impressions per day interacting with thousands of “Top Chef” fans and affiliates nationwide along the way.